karleigh.docx
/kär-lee/ noun
writer by nature. creative by obsession.
strategist by paycheck.
yapper by default.
Welcome to my digital brain. Compiled the ol’ fashioned way: a long-winded Word Doc with questionable capitalization choices. Part portfolio. Part resume. Part trapper keeper.
This is not your mother’s Word doc. Scroll, click around, get to know the work, the words, and the ideas behind it all. Feel free to leave a comment in the margins. Unless you’re Microsoft — please don’t sue me for copyright. I’m a really nice girl.
keep scrolling
Currently:
Section Two
who is typing?
Hi — I’m Karleigh. Daughter of
two high school English teachers, born and
bred South Jersey trash, writing things down since I could hold a pen. I have a
chiweenielittle rat dog named
Noodle,
strong opinions about theme park ride design, and I will absolutely talk to you about both
unprompted. Oxford comma apologist. Go Birds.
my sparknotes, if you just came here to skim
(kids, SparkNotes was what we used before AI, back in the prehistoric times)
- daughter of two high school english teachers. i never stood a chance.
- kept a journal since first grade. there is now an entire bin full in storage.
- special interests: clever ads, making lists, hating on Colleen Hoover books (pack it up, book tok)
Where to find me
| Where | What | Notes |
|---|
Section Three
Portfolio
Double-click a folder to open it. Single click selects, like it’s 2004.
Note — More of these are getting written up properly. Everything lives in js/content.js.
Section Four
Graphic Design
I am not a graphic designer. I want that on the record before you scroll.
What I am is a writer who got tired of waiting for someone else to make the thing. So I make it — in Canva, in collage, or on an iPad. It’s rudimentary and I’m not precious about it.
I will also say, with my whole chest, that I am one hell of a tracer in Procreate.
Made in Canva
and I would do it again
Section Five
karleigh.mp4
A passion project I started a year ago, on my own, with no budget, and no plan beyond wanting to make the thing I spend most of my time watching.
I write, research, script, edit, thumbnail, and publish every one of them. No promotion budget, no cross-posting deal, no algorithm hack — the whole thing grew organically, which as a marketer is the number I’m actually proud of. Anyone can buy reach. Earning it taught me more about packaging than any campaign I’ve run.
Thumbnails
Half the job is the packaging. A video nobody clicks is a video nobody watched, so the title and the thumbnail get the same attention as the script.
I watch click-through rate the way other people watch the weather. Nothing ships on a first guess: thumbnails and titles get A/B tested against each other, and I keep testing after publish, because the version that wins in my head is regularly not the version that wins.
Growth
Cumulative views, from the YouTube Studio export (25 Jul 2025 – 10 Aug 2026).
Section Four
The Writing
— Double-click to open. Substack and YouTube pieces open where they live; everything else opens here.
Section Six
Resume
Download the PDF both work, I checked
Section Eight — the end of the document
Say something
If you’ve read this far you already know how I write. The rest is logistics.
I’m open to creative direction, brand voice work, campaigns, editorial, and the occasional strange one-off that doesn’t fit anywhere on this page.
Or find me here
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